Facebook is a social networking website where users can post comments, share photographs and post links to news or other interesting content on the web, chat live, and watch short-form video. You can even order food on Facebook if that's what you want to do. Shared content can be made publicly accessible, or it can be shared only among a select group of friends or family, or with a single person.
The beauty of Facebook ads is how much creative freedom the platform offers. No matter what your product or message might be, you can craft something to suit your needs.
And no, you don’t need to be a creative genius to make it happen. With a much-needed dose of inspiration from the following Facebook ad examples, you can better understand firsthand what makes an ad “work.” This combination of paid ads and promo posts not only shows the diversity of Facebook ads at large, but also that there is no “one-size-fits-all” formula for engagement.
1. AirAsia
Let’s start by smashing the myth that Facebook ads need to be complicated. This static-image promo from AirAsia screams “simplicity,” but ticks all the boxes of an effective ad.
2. Sephora
In case you missed it, Facebook explicitly wants brands to produce video content given its high engagement rate. This is exactly why video ads are booming right now, including this Sephora campaign which resulted in a 41% higher click-through rate than their previo
3. Project Repat
Despite popular belief, you don’t need a massive budget for your ad creative. While many of these Facebook ad examples come from bigger brands, Project Repat’s success story proves the marketing firepower of something as simple as a snapshot.
4. P.F. Chang’s
A staple of old-school advertising, sweepstakes still work as proven by P.F. Chang’s 3x engagement rate to win over entrants. This ad highlights the fact that not all ad objectives are created equal, again signaling the sheer diversity of Facebook’s platform.
5. Pura Vida
A shining example of carousel ads in action, this ad definitely dispels the notion that Facebook ads have to be boring. The creative, interactive nature of this carousel campaign actually resulted in Pura Vida selling 20x as many unique products.
6. Porsche
Just when you think you have Facebook’s platform totally figured out, they throw something new at you. Perhaps the most new wave of our Facebook ad examples, this ad implements a carousel including videos and a messenger bot to boot.
7. Loot Crate
The ultimate goal of any ad is to, well, not feel like a sales pitch. Despite the fact that Loot Crate links to their product in just about every single post they make, their promos are never in-your-face.
8. Dollar Shave Club
Well-known for the humorous ad campaigns, this rather straightforward promo from Dollar Shave Club performed incredibly well. Resulting in an increase of subscribers by 1.5x, this ad shines due to its simplicity.
9. TOMS
Unlike many of our Facebook ad examples, this is one of the few that isn’t totally about dollars and cents. TOMS generated a ton of brand awareness as a result of this canvas ad without explicitly highlighting their products.
10. MeUndies
Another testament to the power of video, this fast-paced video ad from MeUndies resulted in a whopping 40% increase in conversion rate.
11. Nintendo
Not every Facebook ad needs to reinvent the wheel. Straight-up sales messages like this one from Nintendo are still effective as long as they’re relevant to your audience.
12. HelloFresh
Seeing a pattern here with all of the video ads? This HelloFresh ad again reminds us that not all video ads need to be elaborate productions, though.
The founders initially limited the website's membership to Harvard students and subsequently Columbia, Stanford, and Yale students. Membership was eventually expanded to the remaining Ivy League schools, MIT, and higher education institutions in the Boston area, then various other universities, and lastly high school students. Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook, though this may vary depending on local laws. The name comes from the face book directories often given to American university students. Facebook held its initial public offering (IPO) in February 2012, valuing the company at $104 billion, the largest valuation to date for a newly listed public company. Facebook makes most of its revenue from advertisements that appear onscreen and in users' News Feeds.Facebook provides several ways to find friends:
You can browse and join networks, which are organized into four categories: regions (networks that are linked to specific cities or countries), colleges, workplaces and high schools. Once you join a network, you can browse through the list of members and search for people you know. You can sort people by age, sex, relationship status, political views and other criteria.
You can let Facebook pull contacts from a Web-based e-mail account. To do this, you have to give Facebook your e-mail address and password. Facebook uses a program that searches through your e-mail contacts and compares the list against its membership database. Whenever Facebook discovers a match, it gives you the option to add that person as a friend.
You can use Facebook's search engine to look for a specific person. Type the person's name into the search field, and Facebook will display any profiles that match the name.
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